The ‘Going Live is Life’ generation.
Yubo Generation

The ‘Going Live is Life’ generation.

7 minutes read · Written by Yubo team
Who am I? Where do I fit in? Who do I want to be? We all ask ourselves these questions. During adolescence, young people start to explore, experiment and figure out who they are. Shaped by family, environment, culture, education and other factors, they face complex choices and challenges in their quest for identity and independence.

Supporting our BAME and LGBTQ+ community

In recent weeks, the issue of identity has been high on the news agenda. After the tragic death of George Floyd, many people have been speaking out against racism and taking part in the #BlackLivesMatter protests. The coronavirus (COVID-19) pandemic has also shone a spotlight on inequalities – for example, UK studies have found significantly higher mortality rates among ethnic minorities.

When research firm Ypulse asked teenagers and young adults in the US ‘What is the biggest problem your generation faces right now?’ The answer was: racism and discrimination. Our own poll of Yubo users in the US (14 June 2020) revealed that 88% feel that Black Americans are treated differently to others. 86% of respondents think that peaceful protests/political demonstrations are necessary to create a significant change and 77% have posted on social media to support equality for Black Americans.
Pride Month, which celebrated LGBTQ+ communities all over the world in June, has also 
reminded everyone of the importance of equality and tolerance. Here at Yubo, we partnered 
with three organisations – Switchboard in the UK, The Trevor Project in the US and Le Refuge in France – to support Pride and promote diversity. You can find out more about these partnerships in this video.

“Together, we have worked on a campaign that aims to promote acceptance and affirmation of one’s identity,” explains Natasha Walker, Co-Chair at Switchboard. “Thought-provoking messages such as ‘Am I the only one who feels like this?’, ‘I feel trapped in my body’ and ‘If this is who I am, why do I feel ashamed?’ were sent to Yubo’s teenage users in the UK, in a bid to encourage those who are struggling with their gender identity and sexuality to telephone the helpline for support.”

Supporting our BAME and LGBTQ+ community

In recent weeks, the issue of identity has been high on the news agenda. After the tragic death of George Floyd, many people have been speaking out against racism and taking part in the #BlackLivesMatter protests. The coronavirus (COVID-19) pandemic has also shone a spotlight on inequalities – for example, UK studies have found significantly higher mortality rates among ethnic minorities.

When research firm Ypulse asked teenagers and young adults in the US ‘What is the biggest problem your generation faces right now?’ The answer was: racism and discrimination. Our own poll of Yubo users in the US (14 June 2020) revealed that 88% feel that Black Americans are treated differently to others. 86% of respondents think that peaceful protests/political demonstrations are necessary to create a significant change and 77% have posted on social media to support equality for Black Americans.
Pride Month, which celebrated LGBTQ+ communities all over the world in June, has also 
reminded everyone of the importance of equality and tolerance. Here at Yubo, we partnered 
with three organisations – Switchboard in the UK, The Trevor Project in the US and Le Refuge in France – to support Pride and promote diversity. You can find out more about these partnerships in this video.

“Together, we have worked on a campaign that aims to promote acceptance and affirmation of one’s identity,” explains Natasha Walker, Co-Chair at Switchboard. “Thought-provoking messages such as ‘Am I the only one who feels like this?’, ‘I feel trapped in my body’ and ‘If this is who I am, why do I feel ashamed?’ were sent to Yubo’s teenage users in the UK, in a bid to encourage those who are struggling with their gender identity and sexuality to telephone the helpline for support.”


 

Yubo’s tips for promoting positive identity online

 

  1. Be proud of who you are – don’t pretend to be something you’re not or filter out any aspects of your life.
  2. Be kind to others – nasty comments can be extremely hurtful and might even be illegal so always think before you post.
  3. Be vigilant – if you or someone else experiences discrimination or harassment on Yubo, report it to us immediately so we can take action.